Publicity and advertising can boost sales significantly when they are well-chosen. Publicity and advertising are often regarded as the same thing by many people. However, there are differences between them. Through advertising, you tell people about your company and why they need your product.
Direct publicity is less common. It may just serve to familiarize people with the product. It is usually expensive to advertise. Sometimes, you can get free publicity or even make money while you advertise! You can advertise in the local newspaper or appear in an article about new businesses in the newspaper, for example. Advertising costs money. Free publicity comes from news articles.
Here are a few more suggestions:
Advertisement:
Your first step in a new area is to introduce yourself. You should advertise your cart when you set it up in a new area. By doing so, you’ll set up shop in a new area quickly. You should make a few quality flyers and hand them out to the businesses in your area. You can even include a photograph of you with the All American cart.
Place them in the mailboxes of businesses. Put them up on bulletin boards. Provide them directly to the business owner, manager, receptionist, and other employees. Wear neat and professional clothing while doing so because you are making a first impression with your quality food service vending cart!
In your flyer, you should list your business hours, address, menu, and phone number for phone orders. Your license should verify that your cart meets all the Health Code requirements. One-sided and one page in length will make it easier to post in a lunchroom. At the bottom of your flyer, offer introductory discount coupons to encourage your first-time customers. This Marketing section provides an example of an introductory flyer.
Signs and graphics:
Create some large quality graphic signs for your cart with a vinyl graphics company. You will be able to distinguish yourself and your products. If you would like to place an order by phone, please include your cell phone number. 200 yards down the road, put up sandwich board signs to attract attention. Advertise your cart by applying vinyl lettering to your vehicle. Don’t forget to include the location of your cart.
You can make your cart stand out from a distance by tying a colorful helium balloon to it. Advertisement:
A large amount of publicity can be generated by an All-American cart. Media attention often focuses on successful small businesses that exemplify the entrepreneurial dream. Media may cover your story if you have a unique or special angle. Newspapers, magazines, radios, and televisions can all cover your story.
Participate in any local events where the media will be present with your All American cart. Events like parades, cultural festivals, grand openings, etc. take place during these occasions. For more information on upcoming events, check your local city’s website and the media. Media personnel can sample your hot dog cart for free if you offer them “taste tests”.
For these opportunities, wear your branded business clothing (hat, golf shirt).
The following are some other successful publicity stunts: A camera should always be in your cart. You should take a photo with a celebrity if they come by your cart.